Whether your guests are staying with you for business or leisure, one of the most important aspects of a successful stay is the quality of your mattresses. A comfortable, supportive mattress can make all the difference in how well your guests sleep, an obvious factor that influences how much your guests enjoy their stay with you. A great stay increases the chances that your guest will return to your establishment. It also leads to good reviews, and positive word-of-mouth marketing for your business. High-quality beds for guest houses, lodges, and B&Bs are a critical component of a hospitality business.
The Link Between Comfort and Quality of Sleep for Guests
When booking accommodation, guests expect to have a good night’s sleep.
Comfort is one of the most important factors that contribute to the quality of sleep for guests.
- According to a survey conducted by TripAdvisor, 83% of travellers believe that having a comfortable bed is the most important factor for a good night’s sleep when staying in a hotel, guest house, lodge, or B&B.
- In a survey by Marriott International, 86% of respondents said that comfort was their main priority when choosing a hotel.
Unfortunately, it’s not uncommon for people to experience difficulty falling asleep when travelling, especially on the first night in a new environment. This is commonly referred to as the “first night effect”. This is because we develop an association between sleep and our sleeping environment. A change in the sleep environment can cause a reaction in the brain that results in difficulty sleeping (Reilly ED, et al., 2021).
To remedy the “first night effect”, hotels strive to create the perfect sleep environment by:
- Minimising noise by soundproofing rooms.
- Block out curtains – darkness helps the body to transition into night mode, setting the sleep cycle in motion.
- Climate control – the air conditioning in most hotels is set to 18°C. At night temperatures are lower and when the body experiences a drop in temperature, it is more likely to produce the sleep hormone, Melatonin.
- Using high-quality bedding and linen. These materials are soft, comforting and often made from hypoallergenic materials.
- Invest in high-quality, durable beds that are suitable for every sleeping position, no matter the shape and size of the individual. A high-quality mattress increases the likelihood that your guests will have a great night’s sleep.
How to Choose the Right Bed for Your Guests
As we mentioned previously, hotels create the perfect sleep environment by:
- Controlling the temperature
- Selecting the best hypoallergenic bedding and linen
- Investing in high-quality durable beds that support every sleeping position
But what if we told you that a single bed can provide you with all of these benefits, and more?!
Our eco-friendly beds are the epitome of luxury. Naturelle Beds are made from organic latex – a naturally hypoallergenic and antimicrobial material. The unique cellular structure of organic latex creates a hostile environment for dust mites; as a result, our mattresses only need to be steam cleaned as and when it is necessary (this is typically every 3 – 5 years, at most). For more information, refer to our post: Caring for Your Latex Mattress.
Organic latex also promotes air circulation and assists with thermoregulation. This means that you can rely on our beds to keep your guest at the perfect temperature all year round – reducing your reliance on air conditioning, especially if your guest house relies on the national power utility.
Our mattresses are far superior to memory foam because they are completely natural and do not off-gas toxic chemicals that frequently cause night headaches and congestion. This incredible purity means that your guests will wake up feeling refreshed.
Organic latex is also extremely durable and our mattresses will last in excess of 25 years. In fact, our Triple Assurance Guarantee is the most comprehensive bed guarantee in South Africa!
We do not make false claims when it comes to our beds. The various unique properties of Naturelle Beds are all substantiated by our certifications.
The Value of A Good Mattress
If you own a guest house, lodge or B&B, then you’ll understand the importance of providing your guests with the best possible sleep experience.
You strive to offer your guest the best view, gourmet dining and exceptional service. These are all critical factors that influence the success of your guest house; however, when your guests look back at the time and money they spent with you, what matters most is the experience as a whole.
We know you want the best for your guests. Investing in a high-quality mattress is one of the best ways to guarantee that your guests have the most comfortable and restful night’s sleep that they deserve.
A great night’s rest is a critical factor that shapes the overall experience that your guests have when they stay with you. In this economy, guests want the best value for money; and unfortunately, a bad bed is just unacceptable.
With the right mattress, guests will be able to fully relax and recharge, leaving them feeling refreshed and ready to enjoy the rest of their stay. It’s no secret that a great sleep can turn even the grumpiest person’s frown upside-down.
Relaxed and well-rested guests are more likely to share their positive experiences through word-of-mouth and online reviews. There’s no better time to stand out from your competitors by creating the perfect environment for sleep. Turn your one-time guests into repeat visitors.
Discover the Perfect Bed for Your Guest House
At Naturelle Beds, we frequently work with interior specialists to develop the perfect feel and handle for your beds based on your specific requirements. We strive to exceed your expectations because we know that a bed is one of the most essential components of your guests’ overall experience at your guest house.
Let Us Help You
We offer up to 20% off our beds to guest houses, lodges, and B&Bs, based on the size of your order. You just need to provide proof that your venue is accredited by a relevant accommodation association (i.e. NAA-SA, FHASA, TGCSA, GHASA, etc).
We’ll even help you with the removal of your old beds, should you require assistance.
For more information, email firstname.lastname@example.org or call 0860 333 200.
Reilly, E. D., Robinson, S. A., Petrakis, B. A., Gardner, M. M., Wiener, R. S., Castaneda-Sceppa, C., & Quigley, K. S. (2021). Mobile Intervention to Improve Sleep and Functional Health of Veterans With Insomnia: Randomized Controlled Trial. Available from: <https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8704109/>. [Accessed Apr 2023].